This paper is in response to many of our clients
and potential clients who have asked us for specific recommendations about
buying a computer to take advantage of the online communications capabilities
that we are marketing. Although there are dozens of computer manufacturers
and almost all of them make a reliable and useful product, there are a number
of important issues to be considered when choosing a personal computer.
Because model availability changes so quickly, we have not made specific
recommendations, but have instead described the decisions you need to make
before purchase to ensure that the hardware and software you buy will serve
your needs. We have included information for both Macintosh and IBM platforms
even though we heartily recommend Macintosh in most cases.
Price and Value
When choosing to buy a computer it is important to accept the rapid devaluation
of your purchase. Computers that were $2,000 two years ago now sell for
$800 new (if they are still available), and even less used. Also, the technology
accelerates. $2,000 today can buy five or even ten times the computer it
could two years ago. It will be a long time before this process slows down.
Some people, when choosing a computer, become distracted by this turnover
and expend a lot of energy trying to anticipate trends and waiting for new
technologies before buying. This is fruitless; it's better to choose a machine
that's available now and use that energy to learn to use it.
Be careful when selecting a computer that you are getting everything you
need. Sometimes a quoted price seems very good, but does not include a monitor
or a key-board, let alone a printer or software. Many computers are sold
with software bundles and these are usually very good values on high quality
software. We advise that you first determine what hardware you need or want
(CPU, monitor, printer, disk capacity, ram capacity, CD-ROM, modem, back-up)
and then price models that have integrated all or most of these things.
Particularly with IBM compatibles this approach can save a lot of headaches
later trying to configure not-quite-compatible peripherals.
Macintosh or IBM?
The advantages of Macintosh include a more intuitive user interface and
broader uniformity in software design. This means that most new users can
learn basic operations on a Macintosh in less than half the time required
on an IBM-based Windows computer. The broad software standards also mean
that the skills learned to use one program will be useful in most other
programs. This same uniformity of implementation also exists in hardware
so that modems, printers, monitors and other devices are all "plug
and play" and require significantly less user configuration on a Macintosh
than comparable devices need on the IBM platform.
The disadvantages cited for Macintosh computers is that their installed
base is not as broad, they are expensive and there is not as much software.
Most business computers are IBMs because they are easier to buy (there are
more of them) and they have become the standard. It is considered the safe
choice. However, there are no shortcomings in a Macintosh machine, it is
as robust (or more so) as its IBM counterparts. The price difference has
been significantly reduced for most machines in the last two years. And
finally, there is more software in either platform than will ever be needed.
The best reason to choose an IBM Windows machine is if you are already familiar
with the platform. Although formatting disks, organizing files, and installing
software is usually easier on a Macintosh, if you need to learn those things
anew, it may make more sense to use the knowledge you already have. Another
reason might be compatibility; if you want to move files from the office
to your home and back it's easier if both are the same kind of computer.
With much of the cross platform software these days, however, it's pretty
easy even if they are different machines. In fact the PowerPC Macintosh
can function as either a Windows or Macintosh computer offering advantages
of both.
Most of the disadvantages of IBM compatible machines have already been mentioned.
It takes most people longer to learn the IBM platform, and it is usually
more difficulty to install peripheral devices (modems, printers, sound cards)
on an IBM than on a Macintosh. I feel that people usually make too much
of the controversy between these two platforms. Nearly every computer, be
it a Macintosh, IBM compatible, Next, Unix or Sun Sparcstation, is going
to provide a user with useful computing capacity. All of them sometimes
break down, all of them have their frustratingly difficult features as well
as their surprisingly simple features. There are a variety of technicians
and repair shops and software available for all of them. If features and
devices are chosen carefully, then the platform isn't too important for
most personal computer users.
General Considerations
A basic set up is fairly standard and all personal computer users will likely
need a processor, screen, keyboard, storage devices and a printer. When
selecting hardware you will also need to decide whether you want a CD-ROM
drive (and speakers), whether you want a modem, and how large a monitor
you want. You also should consider a back-up device of some kind. If you
purchase this with your computer rather than several months later following
a disk crash you'll be happier. When getting software its a good idea to
find something for word processing (writing), image processing (drawing),
and telecommunications (fax/modem). From there you can build. Also get anti-virus
software as soon as possible. Screensavers are some of the most entertaining
programs out there. They are not necessary to protect your monitor from
burn-in, but are often worth having for less utilitarian reasons. Get at
least a one-year warranty on all purchases if you can.
Hardware
CPU, chips and processor speed: The heart of a computer, the
engine, is the Central Processing Unit. This computer chip processes all
commands and moves all of the information around. There are many manufacturers
of CPU chips including Motorola (who make the 680x0 series chips used in
Macintoshes as well as the 60x series chips used in PowerPCs and other machines),
Intel (who make the x86 series chips used in IBM compatibles and Pentium
chips), Hewlett Packard, and others. A given chip (Motorola 68040, or Intel
486) can come in several clock speeds measured in megahertz (33 mhz, 80
mhz). A faster clock speed means a given chip operates faster (and costs
more). Because the exact commands (place, add, store) are different for
each chip, software must be written for the CPU it is run on. This is why
Windows software does not run on Macintosh machines. If there is particular
software you want to run, check that the CPU you buy is compatible. Differences
in CPUs will be the largest factor in the cost of a machine.
Monitors: Monitors can be color or black and white (greyscale,
although not common, is also available). Most computers are sold with a
14" or 15" color monitor, but often a different monitor can be
substituted. Larger monitors (17"-21") are desirable, but cost
significantly more. If you want a large monitor, make sure that the computer
you have selected can run that monitor. In many cases (but not all), you
will also need to purchase an accelerator card so that you can take full
advantage of the monitor. Some larger monitors come bundled with an accelerator
card.
Keyboard, mouse: There is a larger variety of keyboards available
now than ever before. Some provide built-in track balls, some provide more
function key options, some are designed to be more ergonomically sound.
There is no technical reason to buy one type or another, it is purely a
matter of personal preference. Likewise, your choice of pointer device (mouse),
also depends on your own preference. There are track balls, mice, finger
pads, and graphics tablets each of which control the on-screen position
of the cursor. If you will be purchasing a Macintosh machine or running
Windows (and we recommend that you do one or the other), a mouse will make
your computer use much more enjoyable.
RAM (Random Access Memory): This is the part of the machine that
is used by programs and documents you are working on. Also known as main
memory, RAM contents are lost when the computer is turned off. The more
the better. In some high powered applications, such as photo finishing,
users spend more money on RAM than they do on the computers to use it! RAM
is no longer as expensive as it once was. We recommend at least 8 megabytes
for a basic, low end machine, preferably 16 megabytes. If you can afford
a higher end machine, get 32 megabytes or more. Modern software is very
demanding (RAM hungry) so more RAM is better, until the software developers
take a different approach.
Hard drives, removable media and back-up: The hard drive is where
you permanently store all your software and files. Storage capacity is measured
in megabytes. Again, more is better. A beginning user will probably spend
several months before they fill up 500 megabytes, but experienced users
(or people fond of sounds and pictures) can occupy a 1,000 megabyte (1 gigabyte)
drive in a short time. A given machine will usually come with an adequate
hard drive (usually 1.2 gigabytes or more) It is easy to buy additional
drives later on if necessary, and the price and speed continue to improve.
Your computer will come with a floppy drive where you insert disks. Almost
all floppy drives these days are 3.5 inch, 1.4 Meg drives. Be wary of others
unless you know what you need.
An alternative to buying additional hard drives to expand your computer's
storage capacity is to purchase a removable media drive (basically a floppy
drive that takes really big disks). These range from several hundred to
several thousand dollars for the drive, and $20 to $100 or more for the
media disks. Most are magnetic like a hard drive (e.g., The iomega zip (100
Mb) and jaz (1000 Mb) drives are popular versions of this); some are optical
media, some are hybrids. Optical media that resemble the familiar musical
cd can hold more than 600 megabytes on a single disk. These drives are also
an effective way to back-up your data.
Printers: The two dominant printer technologies are laser and ink
jet. Generally speaking, laser printers cost more and can print more swiftly,
with better adherence of ink to page and with higher resolution, while ink
jet printers are inexpensive and usually slower, particularly for graphics.
There are also impact (dot matrix) printers which have crude output, but
can make impressions on multi part forms; the need to print multi part forms
would be one of the few reasons to purchase an impact printer. Printers
usually come with installed fonts; this means that when you make use of
those fonts things print faster because the computer doesn't have to tell
the printer how to make those fonts. Resolution these days usually starts
at 300 dots per inch (sharp enough for general purpose use) for both ink
jet and laser printers; the higher the resolution the higher the cost. It's
a good idea to look at sample output, both text and graphics, of a printer
at all the resolutions it supports. Also, if you plan to frequently print
many pages, get a printer that is fast enough to meet your needs, there
is a big difference between 2 minutes a page and 8 pages a minute.
Color is an option that many people find appealing, but again check the
output and see if it is what you hope. Ink jet ink cartridges are inexpensive
(about $20 each), laser ink cartridges a little more, and color ink cartridges
more still. A printer is affected by the paper it prints on, some of the
high resolution printers, as well as many color printers, require special
paper. This can be expensive. And, for flexibility, find out if the printer
will take different kinds and sizes of paper (cardstock, envelopes, labels,
oversize sheets).
Upgradeability: Many computers market themselves based on their
ability to upgrade to faster and more powerful processors. In most cases
the cost of purchasing a new cpu chip and installing it costs more than
buying a new machine and selling the old one (even at the dramatic rates
of devaluation in the computer world), though this is not always true. Although
most computers are far behind the development curve within a couple of years,
they usually work perfectly well for eight or ten years. If you buy the
computer you need now you shouldn't need to upgrade for several years.
If remaining on the cutting edge is important, then it is probably worthwhile
to research not only which computers are available, but which are in develop-ment
so that the model you choose is likely to be supported for upgrades in the
following years.
Modem: A modem is used to translate signals from your computer
so they can be sent over a telephone line. Modems are becoming more and
more central to computing. The growth of online services and the Internet,
as well as use of faxes and other technologies have convinced me that modems
will be nearly as common as telephones in the next century. Modems come
in many speeds (1,200 to 57,600 baud). The fastest modems work at the limits
of telephone line efficiency so don't expect them to regularly operate at
their highest rated speed. In addition you can only transfer data as fast
as the modem at the other end of the phone line. Most commercial online
services like America Online only support 28,800 or 33,600 speed modems,
though everyone is upgrading as the demand rises and the costs decrease.
Again in most cases an suitable modem will be bundled with a computer. The
speeds for fax transmission are different from those for data, make sure
you are getting what you want. Also check what software is bundled with
the modem. Some software is extremely fancy and uses more computer resources
than you may want tied up (Optical Character Recognition for instance is
useful only for those who need it). Shareware software to control modems
is a popular solution; many IBM compatible users choose ProComm, while Macintosh
users often select ZTerm. You can get these programs online easily.
CD-ROM: Compact Disk-Read Only Memory players allow people to access
large amounts of visual, audio and text information on a single disk. These
days more computers have them than don't. They will add a couple hundred
dollars to the price of a system, but are very useful. Games, multimedia,
and reference works are all significantly enhanced by the size and efficiency
of CD-ROM drives. Most CD-ROM players will also play audio CDs through your
computer (but not vice versa). Some of them require caddys to hold your
disks so try to avoid these drives (there's nothing wrong with them, they
are just a little more inconvenient). CD-ROM drives come anywhere from 2x
to 24x speeds. Faster is definitely better as well as more expensive, but
the only speed to avoid is single speed. Also, if you're considering a higher-end
CD-ROM drive, you should be aware that not all CD-ROM titles are optimized
for the fastest drives.
Portable Computers: The tradeoffs for a smaller, lighter machine
are pretty straight-forward; portables cost a little more (about 20 percent
more for the same processing power) and you can carry them around with you.
They also use less power. The costs actually go up significantly if you
purchase a color screen because the screen technology (lcd, just like calculators
only more so) for portables is far less developed than for desktop screens.
Many portable computers can be plugged into a desktop color monitor for
home use, or, can attach to other peripherals (CD-ROMs, speakers, printers,
external drives) with the right adapters. If you're considering a portable,
find out if it supports the peripheral devices you plan to use. Most portables
come with a PC-Card slot which allows you to insert pc formatted devices
of many sorts, from cd-rom drives to RAM, to modems.
Future Developments
The computer market is shifting. For many years different manufacturers
were trying to close one another out of the field, but now consumers are
becoming more important. New software architectures and hardware protocols
are creating computers that will eventually run most software on most hardware
using any operating system. Apple, IBM and Motorola have developed a new
processor (the PowerPC) that operates more efficiently than any processor
before it, and Intel is working with Hewlett Packard to make a similar chip.
Operating systems are being licensed for use on different hardware platforms
and inter-operability of software is being standardized.
A converged platform agreement has been signed by IBM, Apple and other computer
manufacturers. This all means that three to five years from now your choice
of hardware will not imply your choice of software, and that is the way
it should always have been.
Where to Shop
Good places to price systems are from catalog resellers (macwarehouse, pcmall),
superstores like Incredible Universe and Office Depot, and computer dealers
like Alpha Computers. You'll usually get better prices from the former and
better service from the latter. It is often inexpensive to purchase used
computers, from the classified ads or a user group, and this can be a good
route. Computers don't usually break down so much as become obsolete. Another
option is demonstration models. These will often still have a warranty.
Inexpensive new computer models sometimes come below $1,000, midrange doubles
that, and high-end home or small busines use computers can cost $3,000 and
more.
There are many options out there and some people become convinced there
is a best solution and put themselves into a perpetual analyze mode. I feel
that you are likely to be pleased by several machines so trust a little
in providence. When you're ready to purchase don't hold back trying to make
sure you've checked every possibility. There will always be more options
if you look for them. Step forward and buy yourself a computer and spend
your energy learning to use it.